Sheep shorn each year
Average kgs of wool per sheep
Kg of greasy wool produced
$ Export value


since the 1700s

The first Merino sheep arrived in Australia in the late 1700s. By the mid 1800s wool had become Australia’s main export. Captain John Macarthur is widely credited with starting the Australian wool industry when he concentrated on breeding pure Spanish Merinos.


Today there are around 40,000 wool producing businesses in Australia. Sheep numbers change depending on the seasons and wool prices. Most wool producing businesses are family run enterprises that on average have around 3000 sheep. Many have been producing wool for generations.

the industry now

The wool production industry in Australia experiences highs and low. Right now, COVID19 hasn’t been kind to our farmers with wool prices falling dramatically as demand declines. Many farmers are stockpiling their wool in the hope the market bounces back quickly.

Sadly what doesn’t experience highs and lows is early wool processing. Australia has lost its ability to clean its own wool with scouring and carbonising plants all but disappearing from our shores.

ewe beauty

Ewe Beauty – Campaign for wool is seeking to change this but we need your assistance. Help us return wool processing to Aussie turf by signing our petition, writing a support letter or sending a video message.

Where are we exporting our greasy wool?

Italy 4%

the future is innovation

Planet Protector Packaging

Planet Protector Packaging manufactures WOOLPACK an ingenious, disruptive and sustainable packaging alternative to polystyrene. We are leading the push to re-establish wool processing back in this country. If Australia has these facilities it gives us as a nation the ability to put money back into the pockets of Australians, capability to recycle textiles, to work within the circular economy and to minimise the volume of textiles that end up in landfill.

Techloom Breeze

The APL Techloom Breeze Merino wool is their most sustainable shoe ever and the first technical knit shoe to be certified by the Woolmark Company. Each shoe features 80% merino wool with a unique combination delivering greater elasticity while strengthening the shoe to hug the foot for maximum support. 

Ice Breaker

Ice Breaker offers a natural alternative to synthetic apparel made from polyester and polypropylene which are made from plastics.  The wool from Merino sheep is used due to its ability to thermo regulate, softness, resiliance, odor suppression, UV protection, biodegradation, moisture management and flammability. Sustainability isn't just a feature of Ice Breaker products, its in the values and design of the business.


Woola was established at the end of 2019 and produces packaging material from sheep wool residues. The Estonian start-up aims to disrupt the e-commerce market by significantly decreasing the production, consumption and landfill waste of environmentally harmful materials like Styrofoam and plastic. The product is shockproof, heat-proof, and at-home compostable within six months. Woola makes use of an abundant resource that would otherwise be thrown away.
'There's a way to do it better - Find it'

Thomas A. Edison